Canotto Pizza
A mouth-watering digital storefront and seamless app integration for one of the UK's top 50 pizzerias.
What we did
Website Design & Development
App Integration, UX/UI Design, Mobile Optimisation
Live site
The Challenge
Canotto Pizza, an authentic New York-style pizzeria with locations in Glasgow and East Kilbride, is officially ranked as one of the top 50 pizzerias in the UK. As a rapidly growing takeaway brand with a cult following, they needed a digital presence that matched the exceptional quality of their food.
However, the takeaway industry is notoriously competitive, and relying solely on third-party delivery platforms cuts heavily into a restaurant's profit margins. Canotto Pizza needed their own dedicated digital home—a brand-new website that not only made their pizzas look irresistible but also integrated flawlessly with their proprietary ordering app. The goal was to drive direct sales, reduce reliance on aggregators, and build long-term customer loyalty.
Our Solution
We designed a high-impact, visual-first website that puts Canotto’s authentic NYC pizzas front and centre. Recognizing that the vast majority of takeaway orders happen on smartphones, we took a strictly mobile-first approach to the UX/UI design.
To solve the margin challenge, we engineered a seamless integration between the new website and their custom ordering app. We mapped out a frictionless user journey, ensuring that when a hungry customer lands on the site, the transition from browsing the menu to placing a direct order is completely seamless. The design utilizes bold, appetizing imagery and highly visible calls-to-action to keep users within the Canotto ecosystem from the first click to checkout.
The Results
Canotto Pizza launched with a robust digital foundation that perfectly captures their brand and drives tangible business growth.
Frictionless Direct Ordering: The seamless integration with their ordering app has streamlined the checkout process, encouraging customers to order directly and helping the business avoid high third-party commission fees.
Mobile-Optimised Conversions: A fast, intuitive mobile interface ensures customers on the go can navigate the menu and check out with zero frustration.
Brand Elevation: The premium visual aesthetic perfectly aligns with their status as a top 50 UK pizzeria, building immediate trust and appetite with new customers.
Scalable Foundation: The site architecture is built to grow, easily accommodating their expansion across multiple locations.
