This Way Up
A seamless Squarespace migration engineered to amplify content, podcasts, and events for a leading e-commerce growth agency.
What we did
Website Migration & Design
Platform Migration, Podcast Integration, Content & Event Hub Setup
Live site
The Challenge
This Way Up is a high-powered growth partnership that helps global brands scale across online marketplaces like Amazon, Walmart, and TikTok Shop. Because they operate at the cutting edge of e-commerce strategy, creating and sharing thought leadership—particularly through their popular "The Upside Podcast," industry news, and live events—is the core of their marketing engine.
However, their previous WordPress website was acting as a roadblock. Managing podcasts, updating fast-paced news feeds, and promoting events across a fragmented WordPress backend required constant technical wrestling. For a team focused on scaling multi-million-pound Amazon businesses, they needed a digital home that made publishing content effortless, while still looking sharp, professional, and trustworthy to enterprise-level brands.
Our Solution
We managed a complete migration from WordPress to a highly optimised, content-first Squarespace architecture. Our goal was to strip away the technical bloat and build a platform specifically designed to handle high-frequency publishing without sacrificing performance or design.
We developed a custom content hub that perfectly organizes their vast library of resources. This included integrating "The Upside Podcast" natively into the site for seamless streaming and listening, alongside a dynamic news architecture that makes their e-commerce articles easy to categorize and discover. Furthermore, we built a dedicated events ecosystem to promote their industry talks and webinars, ensuring the user journey from reading a blog post to registering for an event was completely frictionless.
The Results
This Way Up launched with a robust, modern website that acts as a true engine for their thought leadership and client acquisition.
Frictionless Publishing: The intuitive Squarespace CMS has completely eliminated the WordPress bottleneck, allowing their team to upload podcasts, news, and events in minutes.
Unified Content Hub: "The Upside Podcast", industry insights, and case studies are now seamlessly integrated, keeping users engaged on the site longer and positioning the agency as industry authorities.
Streamlined Event Promotion: A clear, easy-to-manage events architecture makes promoting webinars and live appearances simple, directly driving audience registration.
Enterprise-Level Aesthetic: The sleek, modern design perfectly reflects their authority as a top-tier marketplace growth partner, building immediate trust with major brands looking to scale.
