Clever Built Cabins

The Challenge

Clever Built Cabins is a startup aiming to disrupt the DIY market by offering homeowners a straightforward way to purchase and build their own log cabins. However, selling high-value, modular construction products online presents a unique set of challenges that standard e-commerce setups often fail to address.

As a new brand, they needed immediate credibility to convince customers to make significant financial commitments online. They faced two major friction points: the complexity of the product catalog (with varying sizes, timber thicknesses, and roof styles) and the financial barrier of asking for full payment upfront on expensive items. They needed a platform that was robust enough to handle complex product data but intuitive enough for a novice DIYer to navigate with confidence.

Our Solution

We built a powerful, scalable e-commerce experience on Shopify, heavily customising a premium theme to align with the brand’s modern, reliable aesthetic. The focus was on reducing decision fatigue and removing barriers to purchase.

To handle the extensive catalog, we engineered an advanced product filtering and collection system. This allows users to drill down by specific dimensions and features instantly, preventing the "paradox of choice." To solve the checkout friction, we integrated specialised third-party apps that allow for deposit payments — a crucial feature for high-ticket items — and dynamic product add-ons, enabling customers to easily upgrade their orders with insulation, treatments, or shingles. We also implemented a transparent order progress system to keep customers reassured during the manufacturing and delivery window.

The Results

Clever Built Cabins launched with a sophisticated digital storefront that punches well above its weight for a startup.

• Frictionless High-Ticket Sales: The split-payment deposit system has successfully lowered the barrier to entry, encouraging higher conversion rates on expensive units.

• Simplified Complexity: The custom filtering system transforms a daunting catalog into a simple, guided shopping experience, helping users find their exact match in seconds.

• Increased AOV: The strategic use of product add-on apps has streamlined the upselling process, naturally increasing the Average Order Value without being intrusive.

• Built for Trust: The combination of a polished UI and transparent order tracking provides the high level of customer assurance required in the construction sector.