DJ Shraii
A high-impact, interactive website for a BBC Guest DJ and Ministry of Sound resident.
The Challenge
DJ Shraii is a powerhouse in the London music scene, making history as one of the youngest-ever presenters for the BBC Asian Network and holding residencies at legendary venues like the Ministry of Sound. With a career playing to crowds of thousands since 2010, he needed a digital presence that matched the energy and prestige of his live sets.
His previous online presence didn't fully capture his status as a BBC Guest DJ or facilitate the needs of international promoters. He needed a site that was more than just a biography—it needed to be a dynamic hub that could showcase his global tour dates, house his radio mixes, and streamline high-profile booking inquiries.
Our Solution
We designed and built a high-impact, visually immersive Squarespace site that serves as an extension of Shraii's brand. The design is bold and modern, prioritising visual content to reflect the atmosphere of his events.
To improve the user experience for his mobile-first fan base, we built a custom navigation system that makes exploring his media and dates intuitive on any device. The technical centerpiece of the site is the advanced map filtering integration. Instead of a standard list of dates, we created an interactive experience that allows fans and promoters to filter gigs by location and date, making it effortless to track his global movements.
The Results
DJ Shraii now has a sleek, industry-leading website that separates him from the competition and acts as a central engine for his career.
Interactive Touring: The custom map filters have transformed how fans find gigs, increasing engagement with his tour schedule.
Elevated Brand Image: The polished, custom aesthetic aligns perfectly with his reputation as a BBC presenter and Ministry of Sound resident.
Streamlined Bookings: The clear, professional layout guides promoters directly to booking information, removing friction from the hiring process.
Mobile-First Experience: With the custom navigation, the site performs flawlessly on mobile, catering to the vast majority of his social media traffic.
