Kleen Dri
Digital transformation and automated job management for a trusted Scottish family business.
What we did
Squarespace web design
ServiceM8 Integration, Custom Calculators, SEO & Marketing
Live site
The Challenge
Kleen Dri has been a staple in the central belt of Scotland since 2005, built on a reputation for quality father-and-son service. However, as the business grew, so did the administrative burden.
They faced a common bottleneck in the service industry: too much time spent manually quoting jobs, chasing leads, and managing schedules. They needed a website that was more than a digital brochure — it needed to be an automated engine capable of generating its own leads, pricing jobs instantly, and integrating seamlessly with their day-to-day operations to free up the team to focus on the work itself.
Our Solution
We delivered a high-performance Squarespace website engineered for conversion and operational efficiency. We integrated high-quality video content directly into the hero sections to instantly demonstrate the efficacy of their cleaning methods, building immediate trust with visitors.
The core innovation was the development of custom price calculators and a deep integration with ServiceM8 (a job management CRM). Now, a customer can visit the site, calculate an estimate for their specific room or upholstery needs, and submit an enquiry that feeds directly into the Kleen Dri dispatch system.
On top of the build, we executed an advanced SEO and digital marketing strategy, optimizing the site structure and content to dominate local search terms and capture high-intent traffic looking for carpet cleaning services in their specific service areas.
The Results
The new platform has fundamentally changed how Kleen Dri operates, turning their website into their best salesperson.
Surge in Leads: The combination of aggressive SEO and targeted marketing has dramatically increased traffic, resulting in a significant uptick in qualified leads.
Automated Quoting: The custom calculators have removed the friction of "calling for a quote," increasing conversion rates by giving customers the instant pricing information they crave.
Operational Flow: The ServiceM8 integration has slashed administrative time, allowing job details to flow from the website to the field team without manual data entry.
Higher Conversion: By using video proof and transparent pricing, the site converts cold traffic into paying customers at a much higher rate than the industry average.
