For years, the standard advice was simple: Build your site on Squarespace, but send your emails with Mailchimp.

The result? You were stuck managing two logins, paying two subscriptions, and—worst of all—trying to hack a Mailchimp template to look somewhat like your website.

Those days are over. Squarespace Email Campaigns has matured into a serious contender, and for 90% of our clients, it is now the smarter choice.

At X&O Digital, we believe in streamlining. Here is why we are moving more of our clients to Squarespace’s native email tool.

1. The "Magic" of Brand Consistency

The biggest headache with third-party tools (like Mailchimp or Constant Contact) is design. You spend hours trying to match your font, hex codes, and logo placement to your website.

With Squarespace Email Campaigns, that friction disappears. Because the tool lives inside your website, it automatically pulls your site’s logo, color palette, and font styles into your emails. Your newsletters look like a seamless extension of your brand without you having to be a designer.

2. Content Integration (The Time Saver)

This is the feature that changes the game for bloggers and shop owners.

Selling Products? You can drag a "Product" block into your email, select an item from your inventory, and it instantly formats the image, price, and "Buy Now" button.
Sharing a Blog? Drag a "Blog" block in, select your latest post, and it pulls the thumbnail, title, and excerpt automatically.

No copying and pasting. No downloading and re-uploading images. It just works.

3. Intelligent Automation

You don’t need to be at your computer to send emails. We can set up simple, powerful automations that run in the background:

Welcome Sequences: Send a discount code instantly when someone joins your mailing list.
Post-Purchase Follow-ups: automatically check in with a customer 14 days after they buy a product to ask for a review.
Client Onboarding: Send a "What to Expect" guide immediately after a client books a service.

4. List Hygiene (Automatic Cleaning)

A "dead" email list hurts your delivery rates. Squarespace now automatically cleans your list by flagging "bounce backs" (emails that don't exist or are full). This keeps your sender reputation high and ensures you aren't paying for subscribers who aren't receiving your content.

The Verdict: Should You Switch?

While we love this tool, we value honesty over hype.

Use Squarespace Email Campaigns if:

You want your emails to look beautiful with zero effort.
You want to manage everything (website + email) in one login.
You are a Service Business, Blogger, or Boutique Store.
You send standard newsletters, updates, or simple product blasts.

Stick with Mailchimp/Klaviyo if:

You run a high-volume, complex e-commerce store (1,000+ orders/month).
You need extremely complex segmentation (e.g., "Send to people who clicked a link in the last email but didn't buy X product").